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To elevate TikTok Shop's brand visibility and position itself as the premier destination for collectible e-commerce, we secured a 30x50 booth at New York Comic Con. As one of the world's largest pop culture conventions, NYCC offered a unique opportunity to reach a massive audience of passionate collectors. Located on the main show floor, our high-impact booth was one of the first sights for attendees entering the Javits Center, ensuring maximum brand exposure and driving awareness among key demographics.
Leading the design and creative production, and overseeing the overall event experience, including seamless integration of live shopping and streaming, we delivered a highly successful activation. The booth generated significant brand exposure through collaborations with major brands like Crocs and Pringles, captivating live autograph signings by artists featuring illustrated Pokemon cards, and dynamic live streams by top creators selling products on the spot, captivating our audience throughout the four-day event.
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