Mother’s Day #SurpriseMomWith Client: Floward, UAE
Agency: TikTok (for Business)
Role: Art Direction, Design, Illustration, Branded Effect

Mother’s day is about a few key things: 1. Taking a moment to acknowledge and appreciate our mother figures. 2. Showing them that we appreciate them. 3. Celebrating the day with them. This mother’s day, Floward asked TikTokers to thank and celebrate their mother figures by surprising them with little gestures. 

We created a Branded Hashtag Challenge (#SurpriseMomWith) with a roulette that gave suggestions on nice gestures to do for their mother figures, such as dance, kiss, hug, smile, sing, bouquet, and Floward Jackpot. 

Hyun Seo Yooyoohyunseo@gmail.com+1(929)6857247