SNICKERS Hunger Insurance Client: Mars, UAE
Agency: Impact BBDO
Role: Art Direction & Design
Awards: Cannes Lions - 1x Shortlist / Dubai Lynx - 1x Grand Prix, 3x Silver, 1x Bronze, 4x Shortlist / Communication Arts Magazine - Award of Excellence / LBB Online | The Immortal Awards - Global Finalist / Contagious Magazine - Campaign of the Week / Campaign Middle East - Top 20 Integrated and Activation Campaign of 2020 (and many more)

Everyone knows “You’re Not You When You’re Hungry”. Being hungry has got people into all kinds of trouble as a result, and until now there’s been no place for them to turn. So SNICKERS decided to help. 

SNICKERS launched its own insurance to cover people for the mistakes they make because they were hungry. Paying out in SNICKERS bars to get them back to bring them. The first and only insurance of its kind, HUNGER INSURANCE paid out for literally anything, as long as it was down to hunger. 





Hyun Seo Yooyoohyunseo@gmail.com+1(929)6857247