Work
- Advertising
- TikTok
- Personal Work
About
Contact
In the Arab world, moms’ approval is key. We seek their approval on most decisions and purchases. They are the expert life advisors and the most attentive to details. If mama says it’s okay, then it’s okay.
We created the ultimate test-drive challenge to convince mom that the KIA Sonet is the go-to car. Through a series of sketches with a creator and his mom, we created a content series, each time focusing on a different test (USP) mom wants to try out in the car.