Into the Zodiac Collection Client: Maybelline, UAE
Agency: TikTok (for Business)
Role: Art Direction, Design, Illustration, Branded Effect
Maybelline wanted to create a fun and immersive experience allowing Saudi women to explore the potential to channel and embrace all versions of themselves through Maybelline’s Into the Zodiac collection.
So we created the “You are all 12” roulette branded effect that allowed them to try 12 shades, 12 zodiacs and 12 affirmations to amplify a woman’s multifaceted nature.