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Ramadan is a month where competition is intense, and what matters most to marketers are the data and figures that support their media-buying decisions. With so many numbers being thrown at them, how can we expect them to remember just one?
To address this, we created a Ramadan-inspired series that follows the story of our hero, who knows TikTok’s numbers by heart. He uses these figures in the most unexpected moments and gets himself out of sticky situations.