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At Shoptalk, TikTok Shop and TikTok for Business are presenting a unified front to boost revenue through both e-commerce and advertising. This initiative further establishes TikTok as the ultimate commerce partner, driving sales for brands and merchants.
Within the larger booth, TikTok Shop featured a section with an interactive screen designed to educate visitors about LIVE Shopping, the Shop Tab, the Seller Center, and Shoppable Videos. This setup aimed to create awareness about the various products and tools available to the audience.