The Frakta Collection Client: IKEA, Saudi
Agency: Memac Ogilvy
Role: Art Direction & Design & Illustration
IKEA is about democratizing design. Through an economical and sustainable approach to everything IKEA does, everyone can afford what they desire. Its vast and flexible product range allows for endless possibilities.
We wanted to bring this philosophy to life with a simple idea: By giving the beloved FRAKTA bag (an item probably lying around in every household already) a second life. We show that with just a few cuts it can be turned into useful items. The possibilities are endless. Every bag comes with series of lines printed inside them and short instructions on how to transform the FRAKTA bag easily.
One product. Endless possibilities.