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The Tribeca Film Festival has become a staple of culture in New York City. To celebrate its 15th year, we created a campaign celebrating iconic landmarks of New York City along with famous scenes throughout the history of film.
By combining voice and facial recognition with motion technology, the ReActor can record participants acting out iconic scenes from popular movies like When Harry Met Sally and The Devil Wears Prada. The public can engage and be judged based on their performances, with high scores earning tickets to the film festival.